Guillaume Cabane, Growth Advisor, G2, Gorgias & MadKudu
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Hear Guillaume Cabane, the marketing genius behind the growth strategies of both Segment (acquired for $3.2bn) and Drift give you the inside story of how you can create an unfair advantage engine through marketing.
When Drift started competing with Intercom, they didn’t have the same depth of product features or the same funding. So how did they win customers and become the 6th fastest growing company in North America?
– Understanding the CAC efficiency curve
– Creating the growth engine through innovation and testing
– Reducing the cost of experimentation
– KPIs for measuring value add
– How to build and incentivise the team