CEO WeTransfer
Gordon Willoughby is the CEO of WeTransfer, based in Amsterdam. He took over from the company’s founder Bas Beerens in January 2017, tasked with growing the user base, scaling the company and taking the brand to the next level.
Gordon has a heavyweight business background, with senior experience at multinational companies like eBay, The Financial Times and Diageo. Before joining WeTransfer he spent nine years at Amazon overseeing, among other things, the Kindle’s European launch, and he later worked as the company’s Director of Consumables.
He joined WeTransfer at an exciting time in the company’s history, following a $25 million investment and the opening of its US office in Los Angeles. Gordon combines a respect for what WeTransfer stands for with his wide-ranging commercial expertize and an ambitious vision for what the company could become.
In 2018 he led the acquisition of popular apps Paper® and Paste™ from FiftyThree Inc. This was WeTransfer’s first acquisition of an American company and marked the second major step in the organization’s expansion into the United States.